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Beauty philosophies
Beauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is inspiring – which is why we love our consumers!
Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.
We believe in high quality makeup and great prices
Beauty doesn’t have to cost a lot. We prove every day that excellent quality and innovation is not a question of price. 95% of our products are manufactured in Europe. Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.


