We are PROUD!

We think PINK!

We love Clean Beauty and good ingredients

Natural and vegan ingredients are used whenever possible. We select them according to the strictest criteria and do not only value what is inside. But also WHAT IS NOT included. That’s what our Clean Beauty Standard is for – it eliminates parabens, solid microplastic particles or PEGs, among other things.

And the winner is…

We are the best-selling cosmetics brand in Europe. This makes us incredibly proud and motivates us every day to develop top quality products at a great price for you. Make-up should be fun for everyone – no ifs or buts.

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High standards instead of the usual

No essence without top quality. We only work and produce with partners that we trust 100%. 85% of our products are manufactured in Europe. All manufacturing processes comply with the international cosmetics standards and our own strict requirements. And our standards are high

Testing is important, but NEVER on animals

Each new product is subjected to a safety assessment. This usually includes dermatological or ophthalmological tests. The quality of all products is, of course, carefully examined by us and our quality assurance department. If we’re happy, it’s your turn – we appreciate your honest feedback. That’s the only way we can really know that a product works. Test on animals? Never! Because essence never has and never will commission animal testing *. * in accordance with EU law

Brands

January 21, 2025 by Soraka

Artdeco

SECONDARY PLACEMENT

A curated countertop display highlighting ARTDECO’s top 10 best-selling products in Iraq, strategically positioned across key retail locations to ensure impeccable visibility and maximize brand impact.

POS ACTIVATION

PERSONALIZED 3D WINDOW DISPLAYS

Locally designed and produced personalized window displays featuring a striking 3D “No. 40,” strategically placed to deliver precise brand visibility and create memorable consumer experiences at key locations.

WINDOW DISPLAY & WALLUNIT DRESSING

Key visual posters and customized wall-unit dressings deployed across all retail outlets, ensuring performance without compromise and elevating the shopper experience at every touchpoint.

GIANT LED SCREENS

Video content showcased across Selective Brands’ 17 giant LED screens in malls and high-traffic areas, delivering flawless visibility and maximum brand impact.

INFLUENCER MARKETING

Personal & Powerful

PR KIT: Luxurious, locally designed and produced PR kits with a personalized touch, each featuring the influencer’s own photo printed inside the cover, ensuring discipline in every detail and memorable brand impact.