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Author: Soraka
HomeArticles Posted by Soraka
33
Brands
February 17, 2025 by Soraka

Your Brands

Do you think you have a beauty brand that
complements our portfolio?
Feel free to contact us to find out what we can do for you.

Beauty philosophies
Beauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is inspiring – which is why we love our consumers!
Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.

We believe in high quality makeup and great prices
Beauty doesn’t have to cost a lot. We prove every day that excellent quality and innovation is not a question of price. 95% of our products are manufactured in Europe. Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.

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Group 7 (7)
Brands
February 17, 2025 by Soraka

Sence

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis…

Beauty philosophies
Beauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is inspiring – which is why we love our consumers!
Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.

We believe in high quality makeup and great prices
Beauty doesn’t have to cost a lot. We prove every day that excellent quality and innovation is not a question of price. 95% of our products are manufactured in Europe. Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.

READ MORE
Group 7 (6)
Brands
February 17, 2025 by Soraka

COSH Cosmetics

At GOSH nothing is impossible, and we put in all our effort to make sure that dreams are being brought to life.
We believe in caring ingredients, and we do our best to lead the way for a more environmental and sustainable future in the beauty industry.

To make a difference, you must take chances and re-think how things are done initially.

SECONDARY PLACEMENT

Locally produced counter-top and floor displays built for flawless visibility and powerful sell-out at every touchpoint.

IN-STORE EVENT

Festive in-store events during Ramadan celebrating GOSH’s soft re-launch at newly opened branches of key retail chains.

Featured activations:

  • Influencer meet & greet with a branded photo booth, creating flawless brand moments
  • Ramadan hospitality: sweets, dates, and chocolates, enhancing consumer engagement
  • Eye art inspired by GOSH colors in a crescent design, crafting memorable beauty experiences
  • Trivia games and “Spin & Win” station with gifts and offers, driving maximum impact and consumer loyalty

POS ACTIVATION

PERSONALIZED WINDOW DISPLAYS – 2D / 3D

Flawlessly designed and produced 3D/2D personalized window displays, crafted with Precision-Driven Excellence to elevate brand presence and create memorable consumer experiences.

 

 

WINDOW DISPLAYS & IN-STORE ANIMATION

Ensuring maximum brand presence across all available advertising spaces with seamless delivery and strategic impact.

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Group 7 (5)
Brands
February 17, 2025 by Soraka

Factory Make-up

True to its motto “NOT ONLY FOR PROFESSIONALS, BUT FOR EVERYBODY WHO WANTS TO CREATE A PROFESSIONAL MAKE UP,” MUF believes that the right product can awaken the…

Beauty philosophies
Beauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is inspiring – which is why we love our consumers!
Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.

We believe in high quality makeup and great prices
Beauty doesn’t have to cost a lot. We prove every day that excellent quality and innovation is not a question of price. 95% of our products are manufactured in Europe. Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.

READ MORE
Group 7 (4)
Brands
February 17, 2025 by Soraka

Cafemimi

This is a fresh line of cosmetics with natural ingredients, delicious aromas, with incredible texture and provide immediate results!

CAFÉ MIMI is based in Russia. All its products are made of 95% natural ingredients, it is eco-friendly, as its packaging is made of recycled plastic, which at the end of their life are collected and reused, they are cruelty free, because the products are not tested on animals and finally the cosmetics are free from all kinds of harmful substances for the skin.

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Group 7 (3)
Brands
February 17, 2025 by Soraka

Be organic

In our hometown, Poznań in Poland, we have founded family business Bella Farmacja sp. z o.o. 
which is the producer and sole owner of the be organic cosmetic brand.

We are happy to present you our idea for natural skin care.

In an exceptional series of products for face and body, we have combined extracts from long-lived, eternally green and adapted to life under extreme conditions plants. We have added certified natural oils, known for their exceptional nutritional properties, and substances of plant origin traditionally used in the relief of skin problems, safe for sensitive and allergic skin. We gave up the use of synthetic ingredients, substances of animal origin and animal tests. Cosmetics with a pleasant consistency and delicate fragrances have been enclosed in biodegradable packaging in order to enjoy sensual pleasure without sacrificing care for the environment.

By creating be organic, we thought about the products that we would like to use ourselves and which we would recommend to friends – just as we do now.

We wish you many nice moments with the be organic products and pleasure of … being yourself!

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Group 7 (2)
Brands
January 23, 2025 by Soraka

Beyu

Founded in Germany in 1999, BeYu is a masstige brand with on-trend colors available in luxury packaging so chic you will proudly show off to other beauty enthusiasts. BeYu incorporates colors of the world, allowing each product to underline the wearer’s personality, reflect up-to-date trends and embrace individuality. Blending and mixing BeYu products provides endless color options that can be tailored to fit any occasion.

“With a German heritage, BeYu brings European luxury to the American consumer at an affordable price,” states Christian Dean, CEO of BAM Brands USA. “Our passion for our cosmetics shines through in the quality and feel of the makeup in luxury packaging.”

Founded in Germany in 1999, BeYu is a masstige brand with on-trend colors available in luxury packaging so chic you will proudly show off to other beauty enthusiasts. BeYu incorporates colors of the world, allowing each product to underline the wearer’s personality, reflect up-to-date trends and embrace individuality. Blending and mixing BeYu products provides endless color options that can be tailored to fit any occasion.

“With a German heritage, BeYu brings European luxury to the American consumer at an affordable price,” states Christian Dean, CEO of BAM Brands USA. “Our passion for our cosmetics shines through in the quality and feel of the makeup in luxury packaging.”

BeYu’s star products include brow powders, fillers and definers, along with mascaras and color-stay lipsticks. The collection also has a variety of foundations, concealers and powders offering colors and coverage to suit all skin tones, alongside blushes and bronzers that complete a glowing, refined look.

“Distinct to BeYu are brow products that provide precision and durability, mascaras offering optimal texture and volume, and eye palettes which can be applied wet for a more intense color sensation,” says Lindsay Ebbin, BeYu Partner and International Celebrity Makeup Artist.

BeYu is paraben free, fragrance free, dermatologically approved and appropriate for all skin types. Now available at CVS.com and coming this spring to Giant Eagle’s Market District stores. Suggested Retail Price: $9-$27.

For additional information on BeYu, please visit: Facebook: BeYu Cosmetics & Lifestyle USA; Instagram: @BeYuCosmeticsUSA; and Twitter: @BeYuUSA.

About BeYu:
BeYu is passion. Passion for high-quality cosmetics, passion for an exceptional color palette, passion for trends and innovations. From this passion, cosmetics visionary Helmut Baurecht brought the brand BeYu to the market in 1999 to fulfill the wishes and expectations of modern, self-confident women: first-class cosmetics with an excellent price-performance ratio in the mid-price range. With absolute dedication, we develop excellent makeup products with which women can emphasize their individual beauty and highlight their personal preferences

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Group 7 (1)
Brands
January 23, 2025 by Soraka

Zeena

ZEENA celebrates the women of today who are strong, proud of their cultural roots and the time-honored tradition of believing in their own inner strength and beauty. ZEENA honors…

Beauty philosophies
Beauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is inspiring – which is why we love our consumers!
Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.

We believe in high quality makeup and great prices
Beauty doesn’t have to cost a lot. We prove every day that excellent quality and innovation is not a question of price. 95% of our products are manufactured in Europe. Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.

READ MORE
Group 7 (3)
Brands
January 23, 2025 by Soraka

Hada Labo Tokyo

Hada Labo Tokyo™ and Your Skin

Experience Hada Labo Tokyo™, Japan’s #1 skin care brand! Loved by all skin types, our products feature the proprietary Super Hyaluronic Acid.™

Discover Hyaluronic Acid, your skin’s hydration secret. Naturally occurring in your body, it diminishes over time. It’s crucial for hydrated, smooth, firm, and glowing skin. But fear not, that’s where our Super Hyaluronic Acid shines. A unique blend of three types of Hyaluronic Acid, it deeply hydrates and reduces the appearance of wrinkles, leaving your skin moisturized like never before.

Our Background

Hada Labo was created in Japan by Rohto Pharmaceutical Co., Ltd. under the concept of “Perfect and Simple,” which promises highly effective skin care, while eliminating all unnecessary ingredients and additives. Since its introduction in Japan in 2004, the Hada Labo brand has grown to more than 60 different products and expanded its success to several Asian countries. Hada Labo Tokyo™ is the first Japanese skincare line to launch at U.S. mass retailers.

Rohto Pharmaceutical Company, LTD.™
Rohto Pharmaceutical Co., Ltd. was founded in 1899 in Osaka, Japan, as a small family drugstore. The company was a pioneer in over-the-counter medicines and consumer healthcare products. It is now the 2nd largest consumer health company in Japan, establishing its position as a world leader in manufacturing and marketing of pharmaceuticals, cosmetics, skin care and healthcare products. Rohto has operations in 12 major markets, with marketing and distribution agreements in more than 150 countries globally.

The Mentholatum Company

Starting as a small Midwest purveyor of soaps and toiletries in 1889, The Mentholatum Company has grown and prospered into a global health and wellness company with manufacturing plants in 5 locations around the globe, and products that are marketed and sold in over 150 countries. The company was acquired by Rohto Pharmaceutical Co., Ltd. in 1988, but maintains its focus to provide quality healthcare solutions.

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Group 7 (2)
Brands
January 23, 2025 by Soraka

Catrice

SECONDARY PLACEMENT

Multiple locally designed and produced countertop and floor displays deployed throughout the year, reinforcing the celebration’s promotions with flawless execution and maximum brand impact at every touchpoint.

POS ACTIVATION

PERSONALIZED WINDOW DISPLAY – 2D / 3D

Customized 3D and 2D window displays, locally designed and produced, featuring layered elements, 2D product dummies, LED strip lighting, and an infinite-depth “10” centerpiece, strategically installed across key retail locations to deliver amazing visibility and create memorable consumer experiences.

WINDOW DISPLAYS & IN-STORE ANIMATION

Extensive poster coverage across in-store and exterior-facing advertising spaces, ensuring maximized brand visibility and maximum impact at every touchpoint.

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