Hania Nahas
Chief Executive Officer
Over 25 Years of Experience in FMCG & Mas-tige Cosmetics Management
About Selective Brands
Selective Brands: A Leading Force in Premium Beauty Markets
Ever since its establishment in 2013, Selective Brands has been rapidly transforming the Levant's beauty landscape. We are a trusted market leader, renowned for our curated selection of premium beauty products and exceptional distribution/marketing services.
More Than Just Distribution
We go far beyond simply distributing beauty products. We're storytellers, weaving a narrative of empowerment and confidence through the exceptional brands we bring to the region. Our team of over 350 beauty aficionados, serves a vast network of over 500 points of sale, ensures a seamless and personalized experience. We're not just service providers; we're a community united by a love for beauty in all its forms.
Innovation at Our Core
The beauty landscape is constantly evolving, and Selective Brands is at the forefront of this evolution. We're not afraid to break the mold, from offering user-friendly shopping experiences to hosting exclusive beauty workshops led by industry trailblazers. These workshops aren't just about beauty products; they're about igniting creativity, and empowering beauty advisors to furnish various clients experiences.
Fueling Various Client Satisfaction
Our commitment to growth extends beyond geographical expansion. We are constantly innovating to enhance the customer experience. With setups strategically located in Erbil and Baghdad, Selective Brands is perfectly positioned to cater to the diverse needs of our clients across the Iraqi market.
Foundation
“A legacy built on turning major challenges into flawless success stories.”
Since our establishment in 2013, we have risen as a game-changing force in the Iraqi beauty market, recognized as one of the most trusted, distributors in the country. Powered by decades of regional expertise dating back to 1991, our team entered Iraq’s complex, recovering landscape with uncompromised standards and precision-driven processes, transforming structural challenges into powerful growth opportunities.
With over 300 employees, more than 1,000 points of sale, and consistent double-digit annual growth, we deliver execution excellence across the entire Iraqi market. Every touchpoint is strengthened, every brand elevated, enabling us to build tomorrow’s beauty icons while expanding our portfolio with some of the world’s most exceptional brands.
This is how we continue shaping lasting beauty legacies, one flawless moment at a time.
Mission & Vision
Vision
⟡Selective Brands: Shaping the Future of Beauty in Iraq
Our Vision: To be the leading force in propelling Iraq's beauty industry forward. We envision a market brimming with consumer-centric, eco-conscious international brands, all accessible through a structured and secure distribution network.
Bridging the Gap: Selective Brands acts as a bridge, seamlessly connecting the rich heritage of Iraqi beauty with the cutting-edge advancements of the global market. We believe in adapting the highest international standards to the unique needs of Iraqi consumers, allowing brands to experience the full potential of modern beauty products. We offer a platform for their success in the Iraqi market. Ultimately, our vision is to empower not only these brands, but also empower you, the Iraqi beauty market players, to explore a world of beauty possibilities.
Empowering Brands, Empowering You
Mission
To lead Iraq’s beauty distribution sector through flawless execution at every touchpoint, providing a structured, secure, and consumer-centric pathway for eco-conscious international brands to enter the market.
We re-introduce and adapt modern global standards with end-to-end excellence, enabling brands to unlock their full potential and begin building the beauty legacy of tomorrow in Iraq.
Experience (Golden Team)
Our team of Experienced Managers with divers and lengthy region-wide experience
Faysal Soubra
Visual Merchandiser
of experience in brand development and growth across the Gulf and Levant markets.
Nawar Esmandar
Visual Art Lead
of experience in key visuals creation in various industries within the Levant market
Zein Alabden Samman
Digital Marketing Lead
of experience in digital marketing across both commercial and service sectors in Iraq
Wassim Mousselli
MA | MBA | PGD – Head of People
of experience in HR & Administration management across various industries
We believe that every
Reda Al-Khoder
Head of Digital Transformation
Technology is like power — those who don’t possess it will remain weak in a rapidly changing
Alaa Sedawy
Head of Finance
of experience in financial management within the Levant market
We invest in the
Wael Hasbani
Head of Sales
We help our clints discover their unique beauty through our exceptional products
Over 10
Basheer Mohammed
Trade Marketing Lead
of experience in trade marketing within the beauty industry in Iraq
Over 5 years of experience
Rabea Kanj
Head of Brands
of accumulated experience in cosmetics and beauty care across the Gulf and Levant markets
Brand
Hassan Fares
Head of Information Technology
We build technology solutions that enhance efficiency and drive the future
15 years of
Hatem Zreek
Head of Sales
In the beauty industry, sales are not just numbers; they are a story of trust and allure
ORGANIZATION STRUCTURE
brand
MORE THAN
A SKINCARE BRAND
As a skincare subject matter expert, we focus on furnishing ladies with items that support their confidence and assist them with feeling wonderful and agreeable in skin.
Our situation: to offer ritualized magnificence, the ideal speculative chemistry among care and development, a comprehensive way to deal with prosperity.
250
experts
100
years
150
awards
70
stores
our team
OUR PROFESIONAL TEAM
Hania Nahas
Chief Executive Officer
Wesam Odeh
BA trainer
Faysal Soubra
Visual Merchandiser
Nawar Esmandar
Visual Art Lead
Zein Alabden Samman
Digital Marketing Lead
Shahem Mourad
Head of Digital Transformation
Wassim Mousselli
MA | MBA | PGD – Head of People
best care
try our new
serum collection
testimonials
clients testimonials
“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”