A sunny elegance for your make-up Conjure up a sun-kissed complexion – inspired by the lightness and warmth of the French Riviera. With ARTDECO products, everyone can emphasize their individual beauty and live out their creativity.
solutions
We always add our own touch to any marketing activity in order to make it more fit for our market, rendering every marketing activity more feasible and impactful.
Selective Brands
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products
About Us
Selective Brands:
A Leading Force in Premium Beauty Markets
Ever since its establishment in 2013, Selective Brands has been rapidly transforming the Levant’s beauty landscape. We are a trusted market leader, renowned for our curated selection of premium beauty products and exceptional distribution/marketing services.
More Than Just Distribution
We go far beyond simply distributing beauty products. We’re storytellers, weaving a narrative of empowerment and confidence through the exceptional brands we bring to the region. Our team of over 350 beauty aficionados, serves a vast network of over 500 points of sale, ensures a seamless and personalized experience. We’re not just service providers; we’re a community united by a love for beauty in all its forms.
Foundation
A legacy of transforming big challenges into absolute success stories
Since our establishment in 2013,
we have emerged as a game-changing force in the Iraqi beauty market, earning a reputation as one of the most trusted and influential distributors nationwide. Backed by decades of regional experience dating to 1991, our team successfully entered Iraq — a complex, recovering market with limited existing infrastructure — and turned challenges into growth opportunities through deep expertise and agile execution.
With more than 300 employees, +1000 points of sale, and continuous double-digit growth year over year, we cover the entire Iraqi market with our brands at the highest standards of quality and professionalism, while ambitiously expanding our activity by continuously adding amazing new brands to our portfolio.
Why?
COMMITTED
to go the extra mile
Partnership Mindset with all Stakeholders
COMPREHENSIVE
FLEXIBILE and AGILE
Quality multi channels market data
how?
COMMITTED
- Brand Owners: respect and serve the Brand’s mid-and long term goals within designated market
- Retailers: optimization of space and turnover drives
- Beauty Advisors BAs: permanent Training and supportive tools
COMPREHENSIVE
- Respecting brand image. and insuring perfect positioning
- Customized strategies with excellence:
○ Concept to implementation
○ In-house development of Merchandising, display stands and promotion items
- Integrated and creative Campaigns
- Latest trends adoption
○ influencers network
○ in-house content
FLEXIBILE and AGILE
- Direct interaction with end-users
- Highly qualified and well trained Beauty advisors to report and feed-back
- Costumer care one level feedback / report / call center / Wonder beauty business partners
AGILE
- Efficient dispatching and warehouse operations
- Data driven stock management
- Well planned supply program and Backup stock
Why
Your Trusted Partner in the flourishing Levant/ME/Iraqi Beauty Market
Agile Navigation – Embracing the Dynamic Landscape
Going the Extra Mile for Brand Owners
Respecting Your Brand Identity and Market Positioning
How
Partnership Mindsets with Stakeholders
Comprehensive Marketing Approach with Local Nuances
Agile Operations, Optimizing the Flow
Brands
We are PROUD! We think PINK! We love Clean Beauty and good ingredients Natural and vegan ingredients are used whenever possible. We select them according to the strictest criteria and do not only value what is inside. But also WHAT IS NOT included. That’s what our Clean Beauty Standard is for – it eliminates parabens, […]
We care about the planet. We care about you. Our mission is our passion: With #catricefortomorrow, we are taking responsibility – for you and our planet. Four pillars of social responsibility are at the heart of our cosmetics: Animal Welfare & Vegan, Clean Beauty, Environment & Climate as well as our Engagement. Every product is […]
Hada Labo Tokyo™ and Your Skin Experience Hada Labo Tokyo™, Japan’s #1 skin care brand! Loved by all skin types, our products feature the proprietary Super Hyaluronic Acid.™ Discover Hyaluronic Acid, your skin’s hydration secret. Naturally occurring in your body, it diminishes over time. It’s crucial for hydrated, smooth, firm, and glowing skin. But fear […]
ZEENA celebrates the women of today who are strong, proud of their cultural roots and the time-honored tradition of believing in their own inner strength and beauty. ZEENA honors… Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story […]
Founded in Germany in 1999, BeYu is a masstige brand with on-trend colors available in luxury packaging so chic you will proudly show off to other beauty enthusiasts. BeYu incorporates colors of the world, allowing each product to underline the wearer’s personality, reflect up-to-date trends and embrace individuality. Blending and mixing BeYu products provides endless color options […]
In our hometown, Poznań in Poland, we have founded family business Bella Farmacja sp. z o.o. which is the producer and sole owner of the be organic cosmetic brand. We are happy to present you our idea for natural skin care. In an exceptional series of products for face and body, we have combined extracts from long-lived, eternally green and adapted […]
This is a fresh line of cosmetics with natural ingredients, delicious aromas, with incredible texture and provide immediate results! CAFÉ MIMI is based in Russia. All its products are made of 95% natural ingredients, it is eco-friendly, as its packaging is made of recycled plastic, which at the end of their life are collected and […]
True to its motto “NOT ONLY FOR PROFESSIONALS, BUT FOR EVERYBODY WHO WANTS TO CREATE A PROFESSIONAL MAKE UP,” MUF believes that the right product can awaken the… Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is […]
At GOSH nothing is impossible, and we put in all our effort to make sure that dreams are being brought to life.We believe in caring ingredients, and we do our best to lead the way for a more environmental and sustainable future in the beauty industry. To make a difference, you must take chances and […]
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis… Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is […]
Do you think you have a beauty brand thatcomplements our portfolio?Feel free to contact us to find out what we can do for you. Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is inspiring – which is […]
we create only
organic cosmetics
toxins free
Inspired by apothecary know-how, we always strive to source ingredients
Not animal tested
Inspired by apothecary know-how, we always strive to source ingredients
only organic
Inspired by apothecary know-how, we always strive to source ingredients
clinical tested
Inspired by apothecary know-how, we always strive to source ingredients
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clients testimonials

TONY LINDLEY
Client of Store“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”

KATTY MORRISS
Client of Store
CHRISTINA POLLY
Client of Store“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”

TONY LINDLEY
Client of Store






















