SECONDARY PLACEMENT A curated countertop display highlighting ARTDECO’s top 10 best-selling products in Iraq, strategically positioned across key retail locations to ensure impeccable visibility and maximize brand impact. POS ACTIVATION PERSONALIZED 3D WINDOW DISPLAYS Locally designed and produced personalized window displays featuring a striking 3D “No. 40,” strategically placed to deliver precise brand visibility and […]
Selective Brands
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about
About Us
Selective Brands:
A Leading Force in Premium Beauty Markets
Ever since its establishment in 2013, Selective Brands has been rapidly transforming the Levant’s beauty landscape. We are a trusted market leader, renowned for our curated selection of premium beauty products and exceptional distribution/marketing services.
More Than Just Distribution
We go far beyond simply distributing beauty products. We’re storytellers, weaving a narrative of empowerment and confidence through the exceptional brands we bring to the region. Our team of over 350 beauty aficionados, serves a vast network of over 500 points of sale, ensures a seamless and personalized experience. We’re not just service providers; we’re a community united by a love for beauty in all its forms.
Foundation
“A legacy built on turning major challenges into flawless success stories.”
Since our establishment in 2013, we have risen as a game-changing force in the Iraqi beauty market, recognized as one of the most trusted, distributors in the country. Powered by decades of regional expertise dating back to 1991, our team entered Iraq’s complex, recovering landscape with uncompromised standards and precision-driven processes, transforming structural challenges into powerful growth opportunities.
With over 300 employees, more than 1,000 points of sale, and consistent double-digit annual growth, we deliver execution excellence across the entire Iraqi market. Every touchpoint is strengthened, every brand elevated, enabling us to build tomorrow’s beauty icons while expanding our portfolio with some of the world’s most exceptional brands.
This is how we continue shaping lasting beauty legacies, one flawless moment at a time.
Mission & Vision
Vision
⟡Selective Brands: Shaping the Future of Beauty in Iraq
Our Vision: To be the leading force in propelling Iraq's beauty industry forward. We envision a market brimming with consumer-centric, eco-conscious international brands, all accessible through a structured and secure distribution network.
Bridging the Gap: Selective Brands acts as a bridge, seamlessly connecting the rich heritage of Iraqi beauty with the cutting-edge advancements of the global market.
Mission
To lead Iraq’s beauty distribution sector through flawless execution at every touchpoint, providing a structured, secure, and consumer-centric pathway for eco-conscious international brands to enter the market.
We re-introduce and adapt modern global standards with end-to-end excellence, enabling brands to unlock their full potential and begin building the beauty legacy of tomorrow in Iraq.
why
Why?
COMMITTED
to go the extra mile
Partnership Mindset with all Stakeholders
COMPREHENSIVE
FLEXIBILE and AGILE
Quality multi channels market data
how
how?
COMMITTED
- Brand Owners: respect and serve the Brand’s mid-and long term goals within designated market
- Retailers: optimization of space and turnover drives
- Beauty Advisors BAs: permanent Training and supportive tools
COMPREHENSIVE
- Respecting brand image. and insuring perfect positioning
- Customized strategies with excellence:
○ Concept to implementation
○ In-house development of Merchandising, display stands and promotion items
- Integrated and creative Campaigns
- Latest trends adoption
○ influencers network
○ in-house content
FLEXIBILE and AGILE
- Direct interaction with end-users
- Highly qualified and well trained Beauty advisors to report and feed-back
- Costumer care one level feedback / report / call center / Wonder beauty business partners
AGILE
- Efficient dispatching and warehouse operations
- Data driven stock management
- Well planned supply program and Backup stock
why
Why
Your Trusted Partner in the flourishing Levant/ME/Iraqi Beauty Market
Agile Navigation – Embracing the Dynamic Landscape
Going the Extra Mile for Brand Owners
Respecting Your Brand Identity and Market Positioning
How
How
Partnership Mindsets with Stakeholders
Comprehensive Marketing Approach with Local Nuances
Agile Operations, Optimizing the Flow
BRANDS
Brands
We are PROUD! We think PINK! We love Clean Beauty and good ingredients Natural and vegan ingredients are used whenever possible. We select them according to the strictest criteria and do not only value what is inside. But also WHAT IS NOT included. That’s what our Clean Beauty Standard is for – it eliminates parabens, […]
SECONDARY PLACEMENT Multiple locally designed and produced countertop and floor displays deployed throughout the year, reinforcing the celebration’s promotions with flawless execution and maximum brand impact at every touchpoint. POS ACTIVATION PERSONALIZED WINDOW DISPLAY – 2D / 3D Customized 3D and 2D window displays, locally designed and produced, featuring layered elements, 2D product dummies, LED […]
Hada Labo Tokyo™ and Your Skin Experience Hada Labo Tokyo™, Japan’s #1 skin care brand! Loved by all skin types, our products feature the proprietary Super Hyaluronic Acid.™ Discover Hyaluronic Acid, your skin’s hydration secret. Naturally occurring in your body, it diminishes over time. It’s crucial for hydrated, smooth, firm, and glowing skin. But fear […]
ZEENA celebrates the women of today who are strong, proud of their cultural roots and the time-honored tradition of believing in their own inner strength and beauty. ZEENA honors… Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story […]
Founded in Germany in 1999, BeYu is a masstige brand with on-trend colors available in luxury packaging so chic you will proudly show off to other beauty enthusiasts. BeYu incorporates colors of the world, allowing each product to underline the wearer’s personality, reflect up-to-date trends and embrace individuality. Blending and mixing BeYu products provides endless color options […]
In our hometown, Poznań in Poland, we have founded family business Bella Farmacja sp. z o.o. which is the producer and sole owner of the be organic cosmetic brand. We are happy to present you our idea for natural skin care. In an exceptional series of products for face and body, we have combined extracts from long-lived, eternally green and adapted […]
This is a fresh line of cosmetics with natural ingredients, delicious aromas, with incredible texture and provide immediate results! CAFÉ MIMI is based in Russia. All its products are made of 95% natural ingredients, it is eco-friendly, as its packaging is made of recycled plastic, which at the end of their life are collected and […]
True to its motto “NOT ONLY FOR PROFESSIONALS, BUT FOR EVERYBODY WHO WANTS TO CREATE A PROFESSIONAL MAKE UP,” MUF believes that the right product can awaken the… Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is […]
At GOSH nothing is impossible, and we put in all our effort to make sure that dreams are being brought to life.We believe in caring ingredients, and we do our best to lead the way for a more environmental and sustainable future in the beauty industry. To make a difference, you must take chances and […]
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis… Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is […]
Do you think you have a beauty brand thatcomplements our portfolio?Feel free to contact us to find out what we can do for you. Beauty philosophiesBeauty is being who you are, who you want to be and having fun while doing it. We think real beauty with a real story is inspiring – which is […]
benefits
we create only
organic cosmetics
toxins free
Inspired by apothecary know-how, we always strive to source ingredients
Not animal tested
Inspired by apothecary know-how, we always strive to source ingredients
only organic
Inspired by apothecary know-how, we always strive to source ingredients
clinical tested
Inspired by apothecary know-how, we always strive to source ingredients
products
What`s new for you
BURGUNDY EYESHADOW
20 د.عLE ROUGE LIPSTICK
Original price was: 60 د.ع.40 د.عCurrent price is: 40 د.ع.
MINERAL POWDER
50 د.عDOUBLE POWDER
50 د.ع
new
try new foundation
Inspired by apothecary know-how, we always strive to source.
shine
shine like
a diamond
Inspired by apothecary know-how, we always strive to source.
category
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testimonials
clients testimonials
“Fear is a huge issue for me. This technique Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Fear is a huge issue for me. This technique Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
“Fear is a huge issue for me. This technique Tony has is a really smart way to literally set those fears aside… That to me, is unleashing the power within. Through his work, I found my strength.”
blog
read the blog
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